Automated catalog creation thanks to smart web-to-print solution
The Austrian Windhager Handelsgesellschaft m.b.H. sells a wide range of products for a beautiful, high-yield garden and a more comfortable life at home. The product ranges from the areas of insect protection, pest control, sun and privacy protection and garden accessories are presented in extensive catalogues, among other things.
To ensure that this data can be imported into the desired catalogue layout in no time at all, we configured the Pimcore controller accordingly, created an HTML template and set up the mapping of the product data with the catalogue design.
Pimcore as heart of the web-to-print system
Digital assets are stored in an external DAM database (CELUM). However, images and videos are synchronized between CELUM and Pimcore so that all assets are also available in Pimcore. All marketing texts are entered, translated and stored directly via the user-friendly Pimcore backend.
Using a PHP script, the EAN code of each product is converted into a barcode font
The HTML templates are output as print data (PDF) via the Pimcore backend
The result: catalogue creation at the push of a button
Changes can also be implemented quickly and without an additional layout program: product data can be updated conveniently at any time via the Pimcore backend and transferred to the respective catalog file.