PIM system and table generator tame heterogeneous product data
Founded in Göttingen in 1925 and now based in Nörten-Hardenberg, the company for surface technology and industrial handles is divided into the divisions of surface technology, production of handles for industry, mechanical manufacturing and pipe connections and supplies industrial companies worldwide. Rohde AG has 135 employees and generates an annual turnover of 15 million euros.
For Rohde, the wide range of products means a large amount of different product information that needs to be maintained for web presence, catalogues, etc. For its new website including online catalogue, the company therefore wanted a data model that ensures structure, order and clarity of the product information and allows easy central maintenance of the information, taking into account the characteristics of the products.
In addition, the web presence should be translatable into 13 languages due to the international target group. At the same time, the responsiveness of the content - the optimal display on different screen formats - was to be guaranteed. The company also wanted a white label solution for its dealers who sell Rohde products internationally.
The responsive web design was developed according to the requirements and usage habits of (potential) Rohde customers. We specifically optimized usability at the critical contact points of the buyer's journey.
The central element of the web presentation is an online catalogue that answers almost all questions about the products, offers model data for download and a contact option including a form for requesting samples. In order to implement the desired white label solution, separate objects were created and configured in Pimcore for the international sales partners: By assigning the appropriate company logos, standard language and contact data, dealers can use the functionality of the online catalogue to sell Rohde products under their own name.