User-friendly microsites for microscope dealers
The initiator of the project is Carl Zeiss Microscopy GmbH with headquarters in Göttingen. The company is part of the ZEISS Group, which is an international leader in the optical and optoelectronic industry and represented in over 40 countries worldwide. Customers in the narrower sense are selected ZEISS partners in the Europe-wide dealer network.
In addition, many potential customers are overwhelmed by the extensive configuration options of ZEISS microscopes and the presentation of the products based on their technical specifications.
In this way, potential customers can find suitable equipment for their needs even without previous knowledge of the model. The texts of the landing pages contain relevant keywords for the respective area of application, so that they can be found easily by search engine users with corresponding inquiries. These onpage measures are supported by a corresponding AdWords campaign.