Delicatessen portal as new sales channel

The wholesale company Antonio Viani Importe GmbH is one of the leading importers of Mediterranean delicatessen specialities. In view of the growing importance of online trade, Viani has decided to serve the B2C market with a new brand identity and a relaunch of its online shop.

The Challenge

Central article maintenance easily via the backend

Storytelling sells: Content and Commerce hand in hand

Editorial contents convey emotions and quality

Useful article recommendations for regional cuisine

Storytelling sells – content and commerce hand in hand

Shopping becomes an experience

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