Smart acquisition tool for identifying interesting sales targets
Founded in Hamburg in 2007, Statista is now one of the most successful statistical databases worldwide. The online portal makes data from market and opinion research institutions as well as from business and official statistics available in German and English. According to its own information, the platform contains more than 1,000,000 statistics on over 80,000 topics from more than 18,000 sources covering around 170 different economic and industrial sectors.
The DAX company now urgently needed a tool that would allow its employees to filter and display acquisition areas according to defined criteria and based on economic, infrastructural, environmental and connectivity factors. Statista turned to Blackbit for the fastest possible development of this sales tool.
Implementation/Solution: Pimcore as Headless CMS
We used Pimcore as the basis for our solution. The flexible open source framework with content-as-a-service functionality (CaaS) offers the best conditions for customer-specific applications. Since backend and frontend are decoupled from each other (headless CMS), the centrally and media-neutral stored content can be made available for any output via a standardized interface. This allows a more flexible use of the data and grants virtually unlimited freedom in the design of the frontend.