International E-Commerce Strategy
Katadyn Deutschland GmbH - Realization of a future-proof platform that allows nine independent brand shops in the international market to be managed via a central interface.
The Challenge
Several individual brand shops, different product ranges, international target groups, sales markets with different currencies and buying habits – and the desire for a central platform through which data maintenance and purchase processing can be managed centrally. Our solution: Pimcore as a flexible framework for product information and content management with multi-site functionality.
One Backend, Unlimited Shop Possibilities
As the technical foundation for the nine Katadyn brand shops, Pimcore combines the advantages of a centrally administered database with comprehensive flexibility: Thus, region-specific content can be conveniently maintained and the heterogeneous product range of the Katadyn Group can be displayed in a differentiated manner. Product detail pages with different information in several languages, country-specific brand and product selection, a common shopping cart with national and international payment options are just a few of the Pimcore features used by Katadyn. In addition, a powerful keyword search and custom filter options for each brand ensure a convincing shopping experience.
Success All Along the Line
Brand-specific shop designs, sophisticated functionalities for effective sales processes in the international market, and increased customer loyalty through an improved shopping experience and the provision of relevant information - with the design and technical implementation of the nine brand shops based on Pimcore, we have taken the e-commerce offering of the Katadyn Group to a new level.