Using Growth-Driven-Design for a quick shop relaunch
EXPRESSO Deutschland GmbH has been a successful intralogistics manufacturer and market leader for aluminum transport equipment for more than 60 years. In order to better exploit the opportunities offered by online business, the company is focusing on a comprehensive shop relaunch that will convince potential customers with its user-friendliness, emotional appeal, and functionality.
After the relaunch, Expresso was able to significantly increase its online revenues
Shop includes powerful content management system
Configurability and adaptability add a huge value for customers
Emotion meets functionality - shop page with embedded blog content
A business that grows with its challenges - thanks to Pimcore
In the first step of Growth-Driven-Design, we realized appealing product pages in a responsive design, short loading times and intuitive navigation as well as additional payment options and an integrated blog.
As part of the Growth-Driven-Design strategy, we implemented additional language and country variants and virtual consultation was made possible by means of application filters. Additional features are implemented on a regular basis and thus continuously improve the user experience.
Step by step to the perfect online shop
Thanks to Growth-Driven-Design, EXPRESSO's new web shop went online and generated revenues only a few weeks after the first strategy workshop. The basic structure of the relaunch is now being continuously expanded and improved. Both the corresponding priority list and the current user behaviour will be included in the planning and implementation of the next steps, so that the new online shop can grow profitably.