Thanks to Pimcore perfectly prepared for further growth

The expanding multi-channel mail order company 7 days Marc Staperfeld GmbH is one of the leading specialists for fashionable and innovative workwear. The company, which operates throughout Europe, sells its articles via an online shop, newsletter and catalogues.

The Challenge

In order to be able to conveniently extract product data for shop and print publications, 7days wanted a modern PIM system that can be expanded as required by additional languages, products, countries and distribution channels without the need for programming.

To meet the requirements of our customer, we used the flexible open source software platform Pimcore: The system is ideally suited to maintain all data centrally and in a targeted manner and then export it. When expanding the product range or opening up new markets, the 7days team can easily add new content and language variants for the various distribution channels at any time.

Publication planning in Pimcore

Catalogs and page structure are created in Pimcore

Articles from the tree are assigned to the pages by drag&drop

A selection of the stored images and texts can be made for each article

Finally the export URL is generated in the desired language and price group

From Pimcore the product data is imported and processed in InDesign via EasyCatalog using a web interface. For an optimal publication planning Blackbit has extended its own Pimcore bundle for the EasyCatalog export, so that the assignment of products, variants and illustrations to the individual chapters and pages is now comfortable and less time consuming than the publication planning in EasyCatalog itself.

Automated catalog creation in Adobe InDesign

The URL generated in Pimcore is inserted in the corresponding dialog in Adobe InDesign

In InDesign, the data is displayed in tabular view, the so-called "palette

Layout modules created with placeholders are saved in the InDesign library and filled with data via drag&drop and placed in the document

One unfilled and one filled library object: The green markers indicate that the data placed in the document is up-to-date

Red markings, on the other hand, indicate changed data - these can be updated via a simple dialog

The Result

The InDesign templates created by Blackbit according to the customer's specifications enable 7days to design and publish catalogues easily and independently. More automated print output and simplified mass changes (e.g. with CSV import) reduce manual effort and speed up catalog production.

In addition to the interface for InDesign, we have implemented the desired export function to provide product data for the existing Magento shop.

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