Thanks to Pimcore perfectly prepared for further growth
The expanding multi-channel mail order company 7 days Marc Staperfeld GmbH is one of the leading specialists for fashionable and innovative workwear. The company, which operates throughout Europe, sells its articles via an online shop, newsletter and catalogues.
Publication planning in Pimcore
Catalogs and page structure are created in Pimcore
Articles from the tree are assigned to the pages by drag&drop
A selection of the stored images and texts can be made for each article
Finally the export URL is generated in the desired language and price group
From Pimcore the product data is imported and processed in InDesign via EasyCatalog using a web interface. For an optimal publication planning Blackbit has extended its own Pimcore bundle for the EasyCatalog export, so that the assignment of products, variants and illustrations to the individual chapters and pages is now comfortable and less time consuming than the publication planning in EasyCatalog itself.
Automated catalog creation in Adobe InDesign
The URL generated in Pimcore is inserted in the corresponding dialog in Adobe InDesign
In InDesign, the data is displayed in tabular view, the so-called "palette
Layout modules created with placeholders are saved in the InDesign library and filled with data via drag&drop and placed in the document
One unfilled and one filled library object: The green markers indicate that the data placed in the document is up-to-date
Red markings, on the other hand, indicate changed data - these can be updated via a simple dialog